Expertise in Structural Equation Modeling

Prof. Jörg Henseler has rich, expansive experience as consultant in the fields of brand management, relationship marketing, and marketing research. His multiple consulting projects with various national and international companies include work with Millward Brown, Siemens, and Lekkerland, as well as many regional energy providers. Prof. Henseler customizes his consultancy to each client’s needs and subjects all his work to the highest academic standards.

Example consulting projects:

  • Brand Management:
  1. Designing brand extension strategies
  2. Brand portfolio management
  3. Developing brand tracking studies
  • Relationship Marketing:
  1. Customer activity analysis
  2. Building lasting customer satisfaction
  3. Customer churn analysis
  • Marketing Research:
  1. Customer satisfaction studies
  2. Brand and corporate image analyses
  3. Service quality measurement
  4. Coaching in multivariate methods