Dr. Jörg Henseler is Associate Professor of Marketing at the Institute for Management Research, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands. He currently teaches courses in Multivariate Statistical Methods in Marketing and Strategy Research, Brand Management, and Account Management. His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Marketing students. His broad-ranging research interests encompass methods of marketing research, relationship marketing, service management, innovation management, and brand management. From April 2010 to March 2011, he also served as Acting Head of the Department of Marketing and Market Research, University of Cologne, Germany. Moreover, Dr. Henseler is Visiting Professor at The Higher Institute of Statistics and Information Management (ISEGI), Universidade Nova de Lisboa, Portugal, where he teaches the "Marketing Management" course.

Dr. Henseler is a leading expert on partial least squares (PLS) path modeling, an exploratory and predictive form of structural equation modeling that is particularly useful in studies focused on the success factors for businesses. He has written several academic articles and edited two books on PLS (click here for a full list of publications). A popular guest speaker, Dr. Henseler has been invited by universities around the world—including Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), and Georgia State University in Atlanta (USA)—to speak to students, faculty, and professionals about structural equation modeling.

On a regular basis, Dr. Henseler provides seminars on PLS path modeling at the PLS School, together with Prof. Dr. Christian M. Ringle, the leading developer of SmartPLS software. Through the PLS School, hundreds of scholars and practitioners have been trained in structural equation modeling.

In addition to his academic and research efforts, Dr. Henseler works as a marketing consultant (click here for his consulting experience).